Coke and pepsi case study

Bottling Bottling was the biggest area of conflict between Pepsi and Coke.

coke vs pepsi case study solution

Following this, Coke turned into the absolute market leader overnight. Hartley, Robert F.

Target Marketing To test whether targeting a particular market demographic would be a successful strategy, Pepsi could make this adjustment to the Market Map: In fact, Pepsi were pioneers for niche and segmented marketing. More than 40 million children under the age of five were overweight in As one see in , revenues were about the same, with a slight edge to Pepsi. In this never-ending duel, there was always a new battlefront opening up somewhere. We know the Price for Coke and Pepsi, we know their Market Share, and we have a pretty good idea of the Profit Margin or Marginal Cost of both from their public financial reports. Good advertisement is being exemplified by the consumers and thus, resulting to have a higher sales and more profit. The global advertisement wars between the cola giants quickly spread to India as well. With benefit of hindsight, however, some deficiencies in the research design merited concern.

But when the cola giants, Pepsi and Coke, entered the Indian market, they brought with them the cola wars that had become part of global folklore. Recommendations Both companies are consistent in making their products being competitively known in the local market.

Cbse class 12 business studies project on coca cola

Of these over million men and nearly million women were obese. I might add a product line extension In the given time of comparison of coke and pepsi revenue and net income, the most part of the problem facing Coke was an industry problem, but with its heavy emphasis on carbonated soft drinks it became worse for Coke than for Pepsi. Eventually, this was not always the case. With benefit of hindsight, however, some deficiencies in the research design merited concern. For example, after setting up an initial Market Model, the user can run very targeted Conjoint Analysis study to better inform them about what is new to the market like a new feature. Adding to the dissatisfaction with the higher prices, many consumers were critical of the taste, either too fl at or with an aftertaste. The global advertisement wars between the cola giants quickly spread to India as well. They also keep on implementing strategic changes in order to gain competitive advantage.

Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital.

In this never-ending duel, there was always a new battlefront opening up somewhere.

Other linkages with coke and pepsi

The main threat of the company is not from the local producers but from the global producer Pepsi Co that has similar product line and methods of manufacturing and distribution They have to always be creating and updating their marketing plans and products. More than 40 million children under the age of five were overweight in The global advertisement wars between the cola giants quickly spread to India as well. As one see in , revenues were about the same, with a slight edge to Pepsi. TABLE 5. Statement of the Problem This case study project reviews the rivalry of Coke and Pepsi that shows how this Cola Companies competes in the market to have domain in India Cola Distribution.

Related Papers. Poaching Pepsi and Coke fought the war on a new turf in the late s. I might add a product line extension In the given time of comparison of coke and pepsi revenue and net income, the most part of the problem facing Coke was an industry problem, but with its heavy emphasis on carbonated soft drinks it became worse for Coke than for Pepsi.

coca-cola versus pepsi-cola and the soft drink industry case analysis

This proved to be a significant distortion: Any addition to the product line would naturally be far more acceptable than completely eliminating the traditional product would be. Sales personnel who were earning Rs 48, per annum were offered Rs 1.

coca cola vs pepsi

This was because, bottling operations held the key to distribution, an extremely important feature for soft drink marketing. It is not intended to illustrate either effective or ineffective handling of a management situation.

Coke and pepsi case study

Geographic Distribution To test whether adjusting their product distribution strategy would be successful, Pepsi could make this adjustment to the Market Map: In fact Pepsi, which had traditionally been sold through drug stores, was the first to start branching out to alternative distribution channels. Here are some strategic ideas for Pepsi: They might try and add an additional feature, such as a different sized bottle They might try to improve the Pepsi brand They might target a different geography They may try and improve the taste of the cola They might add a product line extension This is how Pepsi would use the Market Model to simulate the market outcome from each of these possible strategies. Hartley, Robert F. More than 40 million children under the age of five were overweight in Once the base model has been constructed and tuned the user can think about how they might change the conditions in the market. Today, it has already marketed beverage products in more than countries around the world The Coca-Cola Company, And I would ship the new flavored one to the place where it is both accepted. It is not intended to illustrate either effective or ineffective handling of a management situation. I might add a product line extension In the given time of comparison of coke and pepsi revenue and net income, the most part of the problem facing Coke was an industry problem, but with its heavy emphasis on carbonated soft drinks it became worse for Coke than for Pepsi. It was slow to diversify beyond this, whereas Pepsi had far more vigorously done so, even beyond noncarb drinks into the snack market with its Frito-Lay division. CONS Disadvantages would be that it ignores differences in consumer needs, wants and usage pattern of products, ignores differences in consumer response to marketing programs and activities, ignores differences in brand and product development and the competitive environment, ignores differences in the legal environment, ignores differences in marketing 21 institutions, and ignores differences in administrative procedures. Because the Market Model uses a proprietary statistical algorithm to impute customer distribution data, the data collection problem becomes much easier and cost effective. According to me more important in every market, include color, product attractiveness visibility, and display quality. This analysis of the Cola Wars Continue case study will focus mainly on the profitability of the industry by carefully considering and analyzing the below questions: Why is the soft drink industry so profitable

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(DOC) A Case Study about coca